Sponsored Search, Market Equilibria, and the Hungarian Method

Abstract

Two-sided matching markets play a prominent role in economic theory. A prime example of such a market is the sponsored search market where n advertisers compete for the assignment of one of k sponsored search results, also known as “slots”, for certain keywords they are interested in. Here, as in other markets of that kind, market equilibria correspond to… (More)
DOI: 10.4230/LIPIcs.STACS.2010.2463
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