Splitting the Differences : A Structural Alignment View of Similarity ARTHUR B . MARKMAN AND DEDRE GENTNER


The similarity of a pair increases with its commonalities and decreases with its differences (Tversky, 1977, Psychological Review, 79(4), 281-299) . This research addresses how the commonalities and differences of a pair are determined . We propose that comparisons are carried out by an alignment of conceptual structures . This view suggests that beyond the… (More)


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