Spiral of Silence 2.0: Political Self-Censorship among Young Facebook Users

@article{Hoffmann2017SpiralOS,
  title={Spiral of Silence 2.0: Political Self-Censorship among Young Facebook Users},
  author={Christian Pieter Hoffmann and Christoph Lutz},
  journal={Proceedings of the 8th International Conference on Social Media \& Society},
  year={2017}
}
  • C. Hoffmann, C. Lutz
  • Published 28 July 2017
  • Business
  • Proceedings of the 8th International Conference on Social Media & Society
This study applies the spiral of silence theory to political discourse among digital natives on Facebook. Using structural equation modeling on a survey of 967 Facebook users in Germany under the age of 30, we find that network heterogeneity increases the perception of the opinion climate as adverse, which, in turn leads to self-censorship. Moreover, political interest and active Facebook use foster users' willingness to speak out, while fear of isolation and communication apprehension lower it… 

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