Spinning climate change: Corporate and NGO public relations strategies in Canada and the United States

  title={Spinning climate change: Corporate and NGO public relations strategies in Canada and the United States},
  author={Josh Greenberg and Graham Knight and Elizabeth Westersund},
  journal={International Communication Gazette},
  pages={65 - 82}
This article examines the role of PR in the debate about global climate change. Seeking to move beyond a focus on PR as just the handmaiden of corporate power, the article documents the fluid role of professionalized communication in terms of its impact on both corporate and NGO actors and their activities, focusing on communication tactics and the influence of PR consultancies. Drawing from the debates around the transformation of the public sphere, the article argues that the climate change… 

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