Spin your science into gold: direct to consumer marketing within social media platforms.

  title={Spin your science into gold: direct to consumer marketing within social media platforms.},
  author={David S. Egilman and Nicholas M Druar},
  volume={41 Suppl 1},
We describe the emerging issues related to warnings with respect to pharmaceutical company use of the internet as a vehicle for direct-to-consumer marketing (DTC) and market research. We describe the various techniques pharmaceutical companies have used to exploit this new communications medium which permits two way exchange of information. The Food and Drug Administration (FDA) has not issued any specific regulations to control internet based misbranding. We describe some examples of the FDA's… 
Direct-to-Consumer Advertising
Impact of Internet and Social Media on Organizational Change of OTC Medicines Marketing Management
Pharmaceutical companies have been forced to change their approach to selling over-the-counter (OTC) medicines because of the increased pressure on sales margins. The development of Web 2.0, Web 3.0,
The Tip of the Iceberg of Misleading Online Advertising; Comment on 'Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters'
  • B. Mintzes
  • Medicine
    International journal of health policy and management
  • 2016
The most common violations were omissions or minimizations of risk information, overstatements of efficacy, unsubstantiated claims, and promotion of unapproved ("off-label") use.
Social Media Marketing in Luxury Retail
Overall, social media marketing proved an effective, low-cost tool for the three retailers, with payoff well justifying the effort.
Ethics, morality, and conflicting interests: how questionable professional integrity in some scientists supports global corporate influence in public health
Examples of how sound scientific reasoning and evidence-gathering are undermined through compromised scientific enquiry resulting in misleading science, decision-making, and policy intervention are provided.
The Ideas of Sustainable and Green Marketing Based on the Internet of Everything - The Case of the Dairy Industry
A clear vision of smart, sustainable marketing based on the IoE in one of the fast-moving consumer goods (FMCG) industries, the dairy industry is presented.
Educational interventions to improve people’s understanding of key concepts in assessing the effects of health interventions: a systematic review protocol
This systematic review of the literature will use a search strategy that has been developed in conjunction with a Health Sciences Librarian who has expertise in systematic review searching to identify relevant studies and assess educational interventions designed to improve participants’ understanding of key concepts relevant to evaluating the effects of health interventions.
When convenience trumps quality of care: A population-based survey on direct to consumer orthodontics.
  • Rany M. Bous, K. Apostolopoulos, M. Valiathan
  • Medicine
    American journal of orthodontics and dentofacial orthopedics : official publication of the American Association of Orthodontists, its constituent societies, and the American Board of Orthodontics
  • 2021
Educational interventions to improve people’s understanding of key concepts in assessing the effects of health interventions: a systematic review
Improvements in study quality, consistency of outcome measures and measures of longer-term effects are needed to improve confidence in estimates of the effects of educational interventions to improve people’s understanding of key concepts for evaluating health intervention claims.


Direct-to-consumer information in Europe: the blurred margin between promotion and information.
The risks related to this decision are brought into focus, especially if the situation in the USA, where DTCA has been permitted since 1997, is considered.
Direct marketing of pharmaceuticals to consumers.
  • A. Lyles
  • Medicine, Political Science
    Annual review of public health
  • 2002
DTCA's blend of promotion and information has produced more prescription drug awareness than knowledge--it has been largely ineffective in educating patients with medical conditions about the medications for those conditions.
Drug industry to fight New Zealand's move to ban direct to consumer advertising
  • B. Burton
  • Political Science, Medicine
    BMJ : British Medical Journal
  • 2004
New Zealand and Australia signed a treaty to establish a single bi-national agency to regulate medicines, medical devices, and complementary health products on 1 July 2005 and supporting documentation identified direct to consumer advertising as one of the differences where efficiencies could be made.
Pharmaceutical Websites and the Communication of Risk Information
This study examines the pharmaceutical websites of 44 leading direct-to-consumer (DTC) advertised drugs to determine the extent to which risk information was completely communicated. Three
Is the Information “Fair and Balanced” in Direct-to-Consumer Prescription Drug Websites?
This study applies the Food and Drug Administration's (FDA's) “fair-balance disclosure” provision to examine the content of prescription drug websites, specifically focusing on the quantity and
Direct-to-Consumer Advertising of Prescription Drugs: The Evidence Says No
There is little rationale for direct-to-consumer advertising of prescription drugs, and Physicians are highly ambivalent about prescribing advertised drugs requested by patients.
Research 2.0: Social Networking and Direct-To-Consumer (DTC) Genomics
Ethical issues related to the reframing of DTC personal genomic consumers as advocates and research subjects and the creation of new social formations around health research may be identified through social network analysis.
A decade of controversy: balancing policy with evidence in the regulation of prescription drug advertising.
To minimize potential harm and maximize the benefits of DTCA for population health, the quality and quantity of information should be improved to enable consumers to better self- identify whether treatment is indicated, more realistically appraise the benefits, and better attend to the risks associated with prescription drugs.
"Be ready against cancer, now": direct-to-consumer advertising for genetic testing.
Working through a case study detailing Myriad Genetics' 2002 pilot advertising campaign for their BRACAnalysis genetic susceptibility test for hereditary breast and ovarian cancer, this paper highlights some of the diverse and often overlooked and unregulated approaches to DTC advertising, and the associated social, ethical and policy implications.