Spin your science into gold: direct to consumer marketing within social media platforms.

@article{Egilman2012SpinYS,
  title={Spin your science into gold: direct to consumer marketing within social media platforms.},
  author={David S. Egilman and Nicholas M Druar},
  journal={Work},
  year={2012},
  volume={41 Suppl 1},
  pages={
          4494-502
        }
}
We describe the emerging issues related to warnings with respect to pharmaceutical company use of the internet as a vehicle for direct-to-consumer marketing (DTC) and market research. We describe the various techniques pharmaceutical companies have used to exploit this new communications medium which permits two way exchange of information. The Food and Drug Administration (FDA) has not issued any specific regulations to control internet based misbranding. We describe some examples of the FDA's… 
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Direct-to-Consumer Advertising
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  • Rany M. Bous, K. Apostolopoulos, M. Valiathan
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Educational interventions to improve people’s understanding of key concepts in assessing the effects of health interventions: a systematic review
TLDR
Improvements in study quality, consistency of outcome measures and measures of longer-term effects are needed to improve confidence in estimates of the effects of educational interventions to improve people’s understanding of key concepts for evaluating health intervention claims.

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