Specious reward: a behavioral theory of impulsiveness and impulse control.

  title={Specious reward: a behavioral theory of impulsiveness and impulse control.},
  author={George Ainslie},
  journal={Psychological bulletin},
  volume={82 4},
  • G. Ainslie
  • Published 1 July 1975
  • Psychology
  • Psychological bulletin
In a choice among assured, familiar outcomes of behavior, impulsiveness is the choice of less rewarding over more rewarding alternatives. Discussions of impulsiveness in the literature of economics, sociology, social psychology, dynamic psychology and psychiatry, behavioral psychology, and "behavior therapy" are reviewed. 'Impulsiveness seems to be best accounted for by the hyberbolic curves that have been found to describe the decline in effectiveness of rewards as the rewards are delayed from… 

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