Specification, evaluation, and interpretation of structural equation models

  title={Specification, evaluation, and interpretation of structural equation models},
  author={Richard P. Bagozzi and Youjae Yi},
  journal={Journal of the Academy of Marketing Science},
We provide a comprehensive and user-friendly compendium of standards for the use and interpretation of structural equation models (SEMs). To both read about and do research that employs SEMs, it is necessary to master the art and science of the statistical procedures underpinning SEMs in an integrative way with the substantive concepts, theories, and hypotheses that researchers desire to examine. Our aim is to remove some of the mystery and uncertainty of the use of SEMs, while conveying the… 

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