Species awareness days: Do people care or are we preaching to the choir?

  title={Species awareness days: Do people care or are we preaching to the choir?},
  author={Marcus Aik Hwee Chua and Audrey Tan and Luis Roman Carrasco},
  journal={Biological Conservation},
Abstract Biodiversity awareness days are awareness-raising interventions of increasing popularity. But what makes an awareness day campaign successful has been overlooked. We sought to determine (1) if species or taxa awareness days led to awareness proxied by engagement for information, (2) if some awareness days were more effective than others, and the possible reasons for success, and (3) if awareness days led to positive conservation action. Google Trends and Wikipedia page views of the… Expand


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