Species awareness days: Do people care or are we preaching to the choir?

  title={Species awareness days: Do people care or are we preaching to the choir?},
  author={Marcus A. H. Chua and Audrey Tan and Luis Roman Carrasco},
  journal={Biological Conservation},

Evaluating the benefits and risks of social media for wildlife conservation

Given its extensive volume and reach, social media has the potential to widely spread conservation messaging and be a powerful tool to mobilize social change for conserving biodiversity. We

Behavior Change Around an Online Health Awareness Campaign: A Causal Impact Study

National Eating Disorders Association conducts a NEDAwareness week every year, during which it publishes content on social media and news aimed to raise awareness of eating disorders. Measuring the

The dynamics of songbird ownership and community interconnectedness in Singapore

The practice of keeping birds is a long-held tradition in South-east Asia, including in Singapore. Beyond market surveys that have documented Singapore’s sizeable bird market, there is a compelling

Exploring Routes to Coexistence: Developing and Testing a Human–Elephant Conflict-Management Framework for African Elephant-Range Countries

Creating a future for elephants and people is a highly complex and dynamic challenge, involving social, behavioral, and ecological dimensions as well as multiple actors with various interests. To



Natural history films raise species awareness—A big data approach

Results suggest that natural history films can provide vicarious connections to nature and can generate durable shifts in audience awareness beyond the broadcast of the show—key factors for changing environmental attitudes.

Considering connections between Hollywood and biodiversity conservation

Improved understanding and engagement in the film industry can harness the industry's potential to enhance the positive impacts of movies featuring species, sites, and issues of conservation concern and to mitigate any negative effects.

Evaluating the contribution of zoos and aquariums to Aichi Biodiversity Target 1

  • A. MossE. JensenM. Gusset
  • Environmental Science
    Conservation biology : the journal of the Society for Conservation Biology
  • 2015
The results are the most compelling evidence to date that zoo and aquarium visits contribute to increasing the number of people who understand biodiversity and know actions they can take to help protect biodiversity.

Five lessons to guide more effective biodiversity conservation message framing

An overview of key framing considerations is provided as five 'lessons' to help communicators think strategically about how to frame their messages for greater effect.

Rise to fame: events, media activity and public interest in pangolins and pangolin trade, 2005–2016

Attention focused on pangolins (Pholidota) and the threats posed to their survival and welfare by international trade (for use in Chinese Traditional Medicine and the Asian wild meat market) has

Effectiveness of biodiversity‐conservation marketing

Although many studies reported statistically significant results in the intended direction, the utility of findings was limited by persistent methodological limitations, such as a lack of a comparator group, use of non-validated assessment tools, and a focus on self-reported data and subjective outcomes.