Spartanburg attracts moms-to-be with a variety of media. Campaign pieces have won numerous awards.

Abstract

Spartanburg Regional Healthcare System, based in Spartanburg, S.C., uses a variety of media to attract moms-to-be and other women to its many services. The award-winning campaign was cited by The National Federation of Press Women with nine awards and a First Place Sweepstakes Award.

Cite this paper

@article{Botvin2003SpartanburgAM, title={Spartanburg attracts moms-to-be with a variety of media. Campaign pieces have won numerous awards.}, author={Judith D Botvin}, journal={Profiles in healthcare marketing}, year={2003}, volume={19 1}, pages={8-13, 3} }