Spamalytics: an empirical analysis of spam marketing conversion

@inproceedings{Kanich2008SpamalyticsAE,
  title={Spamalytics: an empirical analysis of spam marketing conversion},
  author={Chris Kanich and Christian Kreibich and Kirill Levchenko and Brandon Enright and Geoffrey M. Voelker and Vern Paxson and Stefan Savage},
  booktitle={CCS},
  year={2008}
}
The "conversion rate" of spam--the probability that an unsolicited e-mail will ultimately elicit a "sale"--underlies the entire spam value proposition. However, our understanding of this critical behavior is quite limited, and the literature lacks any quantitative study concerning its true value. In this paper we present a methodology for measuring the conversion rate of spam. Using a parasitic infiltration of an existing botnet's infrastructure, we analyze two spam campaigns: one designed to… 

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