Corpus ID: 153528548

South Africa's Bid for the 2004 Olympic Games as means for international unity and international awareness

@inproceedings{Masuku2004SouthAB,
  title={South Africa's Bid for the 2004 Olympic Games as means for international unity and international awareness},
  author={P. Masuku},
  year={2004}
}
Mega-events such as the Olympic Games have emerged as one of the most significant features of the global era. Not only has the number of participants increased, but also the hosting of these events has been seen as an opportunity for countries to externally market themselves, in an attempt to raise their international profile, and to develop national identity. As such, many nations continue to enthusiastically compete to host these events. Despite the prestige of hosting events, South Africa… Expand

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