Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals

@article{Sorescu2003SourcesAF,
  title={Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals},
  author={Alina Sorescu and R. Chandy and Jaideep Prabhu},
  journal={Journal of Marketing},
  year={2003},
  volume={67},
  pages={102 - 82}
}
Radical innovations are engines of economic growth and the focus of much academic and practitioner interest, yet some fundamental questions remain unanswered. The authors use theoretical arguments on the risk associated with radical innovations, and the resources needed for them, to answer the following questions on the sources and financial consequences of radical innovation: (1) Who introduces a greater number of radical innovations: dominant or nondominant firms? (2) How great are the… Expand
Innovation's Effect on Firm Value and Risk: Insights from Consumer Packaged Goods
Radical Innovation in Firms Across Nations
...
1
2
3
4
5
...

References

SHOWING 1-10 OF 102 REFERENCES
...
1
2
3
4
5
...