Sounds like a winner: voice pitch influences perception of leadership capacity in both men and women

@article{Klofstad2012SoundsLA,
  title={Sounds like a winner: voice pitch influences perception of leadership capacity in both men and women},
  author={Casey A. Klofstad and R. Anderson and S. Peters},
  journal={Proceedings of the Royal Society B: Biological Sciences},
  year={2012},
  volume={279},
  pages={2698 - 2704}
}
It is well known that non-human animals respond to information encoded in vocal signals, and the same can be said of humans. Specifically, human voice pitch affects how speakers are perceived. As such, does voice pitch affect how we perceive and select our leaders? To answer this question, we recorded men and women saying ‘I urge you to vote for me this November’. Each recording was manipulated digitally to yield a higher- and lower-pitched version of the original. We then asked men and women… Expand
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