Sometimes a Cigar [Magazine] is More Than Just a Cigar [Magazine]: Pro-Smoking Arguments in Cigar Aficionado, 1992-2000

  title={Sometimes a Cigar [Magazine] is More Than Just a Cigar [Magazine]: Pro-Smoking Arguments in Cigar Aficionado, 1992-2000},
  author={A. Desantis and S. Morgan},
  journal={Health Communication},
  pages={457 - 480}
Since its first issue in 1992, few periodicals have enjoyed the rapid growth and international popularity of Cigar Aficionado. Although the magazine professes to simply celebrate "the good life and the joys of cigar smoking," we argue that it serves a more insidious function; specifically, the periodical supplies readers with 7 persuasive strategies aimed at rebuking dominant anti-smoking health assertions: (a) the cigars- are-not-cigarettes argument, (b) the life-is-dangerous argument, (c) the… Expand
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