Some aesthetic considerations for over the-counter (OTC) pharmaceutical products

@inproceedings{Srivastava2010SomeAC,
  title={Some aesthetic considerations for over the-counter (OTC) pharmaceutical products},
  author={Rajiv K. Srivastava and Aarti T. More},
  year={2010}
}
The research paper studies the consumer's perception for product colour, shape and taste while buying an over the counter (OTC) product. This study also examines the impact of product colour on consumer's expectancies towards the drug. Data collection method was direct questionnaire to consumers. This was done in two phases wherein respondents were exposed to face to face interview. The study shows that there is an influence of products aesthetic attributes of pharmaceutical OTC products on… CONTINUE READING