Software Renting in the Era of Cloud Computing

  title={Software Renting in the Era of Cloud Computing},
  author={Arto Ojala},
  journal={2012 IEEE Fifth International Conference on Cloud Computing},
In the new era of computing, software can be sold and delivered as a cloud service, and software renting has become as a strategic tool to compete in the market. Software renting has several advantages from the customer's point of view. However, for software providers it is challenging to ensure a profitable revenue stream when a license fee is replaced by a periodic rental fee. In this study, software renting was found to help the case firms to differentiate themselves from competitors; it… CONTINUE READING

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