Soft trust and mCommerce shopping behaviours

  title={Soft trust and mCommerce shopping behaviours},
  author={Serena Hillman and Carman Neustaedter and John Bowes and Alissa Nicole Antle},
  journal={Proceedings of the 14th international conference on Human-computer interaction with mobile devices and services},
  • S. Hillman, Carman Neustaedter, +1 author A. Antle
  • Published 2012
  • Computer Science
  • Proceedings of the 14th international conference on Human-computer interaction with mobile devices and services
Recently, there has been widespread growth of shopping and buying on mobile devices, termed mCommerce. With this comes a need to understand how to best design experiences for mobile shopping. To help address this, we conducted a diary and interview study with mCommerce shoppers who have already adopted the technology and shop on their mobile devices regularly. Our study explores typical mCommerce routines and behaviours along with issues of soft trust, given its long-term concern for eCommerce… Expand
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