Soft power, tourism

@inproceedings{Ooi2015SoftPT,
  title={Soft power, tourism},
  author={Can-Seng Ooi},
  year={2015}
}
A country with strong global influence is more effective in attracting tourists, garnering investments, exporting products, drawing in talented workers, and getting one’s way in foreign policies. Such geopolitics is conducted through military and economic means, often known as “hard power.” It is also conducted through affective and symbolic means or “soft power” (Nye 2004). Soft power is transmitted through culture, political values, and foreign policies in geopolitical competition. It is… CONTINUE READING

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