Soft power, ideology and symbolic manipulation in Summer Olympic Games opening ceremonies: a semiotic analysis

  title={Soft power, ideology and symbolic manipulation in Summer Olympic Games opening ceremonies: a semiotic analysis},
  author={Christian Arning},
  journal={Social Semiotics},
  pages={523 - 544}
  • C. Arning
  • Published 13 August 2013
  • Education
  • Social Semiotics
This paper is a semiotic analysis of Summer Olympic Games Opening ceremonies as performative texts. Owing to massive media attention, these events have become eagerly awaited global spectacles. However, with such a wide audience, the challenge is to convey both an Olympic welcome and something truly unique about the host city and nation. This creates a communication challenge and some interesting questions in terms of symbolism. Research into the content of Olympic Games ceremonies reveals an… 
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