Corpus ID: 190932105

Soft-Soaping India: The World of Indian Televised Soap Operas

@inproceedings{Gokulsing2004SoftSoapingIT,
  title={Soft-Soaping India: The World of Indian Televised Soap Operas},
  author={K. Gokulsing},
  year={2004}
}
At least one third of India's billion inhabitants regularly watch Indian soap operas, which have displaced popular cinema as the prime entertainment genre. And in the Indian diaspora on every Continent too, Indian soap operas are a feature of life - a source of pleasure, discussion and shared identity. This book characterises the forms of these soap operas and relates how they have evolved. It explores how they have contributed to shaping the identity of modern India. Initially developed by the… Expand
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