Soft Power: The Means to Success in World Politics

  title={Soft Power: The Means to Success in World Politics},
  author={Jonathan Reed Winkler and Joseph S. Nye},
  journal={International Journal},
Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently-and often incorrectly-by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power-the ability to coerce-grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states… Expand
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