Soft Power: The Means to Success in World Politics

@article{Winkler2004SoftPT,
  title={Soft Power: The Means to Success in World Politics},
  author={Jonathan Reed Winkler and Joseph S. Nye},
  journal={International Journal},
  year={2004},
  volume={61},
  pages={268}
}
Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently-and often incorrectly-by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power-the ability to coerce-grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states… Expand
Making the Case for Soft Power
��� t is not about domination. It is not about fear. Joseph Nye dispels conventional understandings of power and places the forces of attraction and persuasion center-stage. As the United StatesExpand
Taking Soft Power Seriously
The term soft power is entrenched in the theory and practice of American foreign policy, yet scholars have not yet developed, or empirically tested, a theory about the conditions under whichExpand
Limits of US soft power in the Arab world (2003–15)
Soft power, according to Joseph Nye, in 2004, is ‘the ability to affect others through the co-optive means of framing the agenda, persuading, and eliciting positive attraction in order to obtainExpand
The Dragon Shapes Its Image: A Study of Chinese Media Influence Strategies in Africa
Introduction According to Joseph Nye, governments exercise various forms of power. The most common are hard power, soft power, and smart power. (1) Nye defines hard power as the use of economic,Expand
Soft Power in International Relations: Opportunities for Small States like Nepal
The study of power has been one of the main features of IR. While hard power remained at the forefront of the academic discourse for a long time, soft power emerged as an alternative to understandExpand
Soft power in Turkish foreign policy
This article examines to what extent Turkey's foreign policy identity has transformed from being a ‘hard power’ to a ‘soft power’ over the last few years. In doing so, this article also contends thatExpand
Russia’s “Soft Power” in the Putin Epoch
At the beginning of the 21st century experts realize that national security cannot be based on a nation’s hard power alone. We live in a time when various kinds of power have become important. HardExpand
Public Diplomacy and Soft Power
Soft power is the ability to affect others to obtain the outcomes one wants through attraction rather than coercion or payment. A country's soft power rests on its resources of culture, values, andExpand
Hard Power and Soft Power: The Utility of Military Force as an Instrument of Policy in the 21st Century
Abstract : The concept of soft power, that is the influence attained through the co-option of foreigners by the attractiveness of our values, ideas, and practices, understandably has great appeal.Expand
From market globalism to imperial globalism: Ideology and american power after 9/11
Abstract As capitalist liberalism reinvented itself in the last two decades, it drew largely on the ideas of nineteenth-century free-market philosophers. The Anglo-American framers of globalism spokeExpand
...
1
2
3
4
5
...

References

SHOWING 1-10 OF 51 REFERENCES
The past and future of public diplomacy
W hen the Soviet empire in Eastern Europe, and soon afterwards the Soviet Union itself, collapsed virtually without a shot fired in defense of the old order, many in the West were at a loss for aExpand
Mapping US Public Diplomacy in the 21st Century
This article tracks how the US is adapting its public diplomacy architecture to suit the needs of the information age. The areas of public diplomacy used to influence foreign target audiences areExpand
The Emergence of Noopolitik: Toward an American Information Strategy
From the Publisher: This report builds on what we have accomplished so far in a set of studies, since 1991, about future military affairs (cyberwar), societal-level conflict and crime (netwar), andExpand
Books and Libraries as Instruments of Cultural Diplomacy in Francophone Africa during the Cold War
During the period of the Cold War, Britain, France, and the United States employed similar strategies in the cultural efforts they directed toward Francophone Africa; all three countries sponsoredExpand
The Future of Freedom: Illiberal Democracy at Home and Abroad
Translated into twenty languages ?The Future of Freedom ?is a modern classic that uses historical analysis to shed light on the present, examining how democracy has changed our politics, economies,Expand
The Helsinki Effect: International Norms, Human Rights, and the Demise of Communism.
Acknowledgments vii Abbreviations xi Introduction The Internationa Politics of Human Rights 3 THE EVOLUTION OF NORM 25 Chapter One: The Emergence of Human Rights Norms in East-West Relations 27Expand
A broadcasting strategy to win media wars
How does one win media wars? A member of the Broadcasting Board of Governors since its inception proposes seven pillars of a strategy to make international broadcasting, a previously overlookedExpand
...
1
2
3
4
5
...