Socially mediated populism: the communicative strategies of political leaders on Facebook

  title={Socially mediated populism: the communicative strategies of political leaders on Facebook},
  author={G. Mazzoleni and Roberta Bracciale},
  journal={Palgrave Communications},
Populism has been defined in many different ways, mostly in regard to political ideology and political dynamics, but only in recent years in relation to communication variables. The aim of this paper is to contribute to the identification of a socially mediated type of populist communication profoundly affected by the specific nature of social media. It presents and discusses empirical evidence on Italy’s populist and non-populist leaders that use Facebook regularly, and highlights the extent… Expand

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