Social stream marketing on Facebook: a case study

@article{Trattner2013SocialSM,
  title={Social stream marketing on Facebook: a case study},
  author={Christoph Trattner and Frank Kappe},
  journal={IJSHC},
  year={2013},
  volume={2},
  pages={86-103}
}
Recently, social network marketing has gained tremendously in popularity. There are increasing numbers of Webbased companies that focus their marketing strategies on social network platforms such as Facebook, Twitter, etc. Even if social network marketing is perceived as a huge success, little or nothing is known about how well such social network-based marketing campaigns perform. To contribute to this field of research, we present in this paper the results of an ad-driven social network based… CONTINUE READING