Social norms and identity driven choice

  title={Social norms and identity driven choice},
  author={Daphne Chang and Roy Chen and Erin Krupka},
Social identity describes the part of an individuals sense of self that is derived from their perceived association with a social group. A key mechanism for social identity driven choice stems from the normative prescriptions associated with the identity. While social identity models have given rise to a rich set of empirical work, up until this point the norms associated with different social identities have largely been assumed. In this work we conduct an experiment on Amazon Mechanical Turk… CONTINUE READING