Social noise and segmented rhythms: News, entertainment, and celebrity in the crusade for animal rights

@article{Simonson2001SocialNA,
  title={Social noise and segmented rhythms: News, entertainment, and celebrity in the crusade for animal rights},
  author={Peter Simonson},
  journal={The Communication Review},
  year={2001},
  volume={4},
  pages={399 - 420}
}
Building out from a case study of People for the Ethical Treatment of Animals (PETA), this essay offers a cultural account of popular social protest in the narrowcast era. Founded in 1980, PETA has grown into the world's largest and highest profile animal rights group. I trace the evolution of the group's public relations efforts and describe them via vocabularies of sound— as creating social noise and generating popular rhythms. Through the mid‐1980s, PETA made public noise primarily by… 
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