Social noise and segmented rhythms: News, entertainment, and celebrity in the crusade for animal rights

  title={Social noise and segmented rhythms: News, entertainment, and celebrity in the crusade for animal rights},
  author={Peter Simonson},
  journal={The Communication Review},
  pages={399 - 420}
Building out from a case study of People for the Ethical Treatment of Animals (PETA), this essay offers a cultural account of popular social protest in the narrowcast era. Founded in 1980, PETA has grown into the world's largest and highest profile animal rights group. I trace the evolution of the group's public relations efforts and describe them via vocabularies of sound— as creating social noise and generating popular rhythms. Through the mid‐1980s, PETA made public noise primarily by… 
We Are Patriots: National Identity Discourse in the Tea Party Movement and an Echoing Press
We Are Patriots: National Identity Discourse in the Tea Party Movement and an Echoing Press Damon Timothy Di Cicco Chair of the Supervisory Committee: Professor David Domke Department of
Exploring abjection in twenty-first century ‘quality’ TV horror and the abject spectrums of its online fan audiences
This thesis focuses on the rise in graphic TV horror in the twenty-first century. Locating it within wider cultural contexts, shifting TV industries and digital technologies, and online transcultural
The Valorous, the Villainous, and the Victimized: The Melodramatic Framework of Animal Rights Documentary
This thesis explores the uses of melodrama in animal rights discourse by examining the documentary Earthlings. In this thesis, I examine the animal rights message of the documentary utilizing the
From a moral consumption ethos to an apolitical consumption trend: The role of media and celebrities in structuring the rise of veganism
The article explores how and why media promotes sustainable consumption as a fashion trend. The reasons include the profit-making logic of media and upholding the ideology of consumer culture. The
Articulating Identity: People for the Ethical Treatment of Animals and the Animal/Human Divide
People for the Ethical Treatment of Animals (PETA) faces a daunting task in creating support for animal rights and convincing individuals that they share substance with animals. PETA challenges the
The Public Nuisance Paradigm: Changes in Mass Media Coverage of Political Protest since the 1960s
This study examined coverage of protests in five major newspapers in the United States between 1967 and 2007, and found that during that time period, protests were depicted as a nuisance. Such
Communication of Terrorism: Social Noise, the Signature Method, and the Conduit Metaphor
Abstract Three particular tactics of communication of terrorism are examined in this study: social noise, the signature method, and the conduit metaphor. An important theoretical model, social noise
Disturbing Images: Peta and the Feminist Ethics of Animal Advocacy
The author applies a feminist analysis to animal advocacy initiatives in which gendered and racialized representations of female sexuality are paramount. Feminists have criticized animal advocates
Celebrities’ Quest for a Better World
Abstract Although one of the main aims of celebrities’ societal engagement is to grab the attention of a wide audience for a social cause, research about public perceptions of the phenomenon is
Framing the Issue: Religion, Secular Ethics and the Case of Animal Rights Mobilization
This article addresses social movement framing, generally, and within contemporary animal rights movements specifically by conducting focus group analyses of a non-activist population. This contrasts


Claims to Fame: Celebrity in Contemporary America
Moving from "People" magazine to publicists' offices to tours of stars' homes, Joshua Gamson investigates the larger-than-life terrain of American celebrity culture. In the first major academic work
The Art of Moral Protest: Culture, Biography, and Creativity in Social Movements
Protest has become an everyday part of modern societies, one of the few recognized outlets for voicing and discussing basic moral commitments. Protest movements shape our thinking about social change
The Republic of Mass Culture: Journalism, Filmmaking, and Broadcasting in America since 1941
The new edition of James L. Baughman's successful book The Republic of Mass Culture examines the advent of television and the impact it had on the established mass media-radio, film, newspapers, and
The Nature Fakers: Wildlife, Science, and Sentiment
In 1903 John Burroughs published an Atlantic Monthly article attacking popular nature writers among them William J. Long and Jack London as "sham naturalists." The spirited "nature fakers"
The Frenzy of Renown: Fame and Its History
"Remarkably ambitious . . . an impressive tour de force." --Washington Post Book WorldFor Alexander the Great, fame meant accomplishing what no mortal had ever accomplished before. For Julius Caesar,
Entanglements of consumption, cruelty, privacy, and fashion: The social controversy over fur
This essay posits a critical approach to the study of contemporary social controversy so as to initiate inquiry into how these extended rhetorical engagements critique, resituate, and develop
Mediated sources of public confidence: Lazarsfeld and Merton revisited
In this essay, I theorize communication and confidence by extending Lazarsfeld and Merton's status conferral function. Properly understood, confidence is a communal process, ‘faith-together.’ Though
The Power of News
Introduction: News as Public Knowledge PART I: The News in Historical Perspective 1. Three Hundred Years of the American Newspaper 2. The Politics of Narrative Form 3. Question Authority: A History
Breaking Up America: Advertisers and the New Media World
A study of target marketing, this text exposes the advertising industry and its strategies for homing in on the American consumer. Combining analysis of contemporary practices with an historical
Unleashing Rights: Law, Meaning, and the Animal Rights Movement
"Unleashing Rights" is a study of the animal rights movement's efforts to advance social reform through the deployment of legal language and practices. The study looks at how prevailing