Social network thresholds in the diffusion of innovations *

Threshold models have been postulated as one explanation for the success or failure of collective action and the diffusion of innovations. The present paper creates a social nehvork threshold model of the diffusion of innovations based on the Ryan and Gross (1943) adopter categories: (1) early adopters; (2) early majority; (3) late majority; (4) laggards… CONTINUE READING