Social network targeting to maximise population behaviour change: a cluster randomised controlled trial

@article{Kim2015SocialNT,
  title={Social network targeting to maximise population behaviour change: a cluster randomised controlled trial},
  author={David A Kim and Alison R Hwong and D. Shane Stafford and Dyfrig A Hughes and Nicholas A. Christakis},
  journal={The Lancet},
  year={2015},
  volume={386},
  pages={145-153}
}
BACKGROUND Information and behaviour can spread through interpersonal ties. By targeting influential individuals, health interventions that harness the distributive properties of social networks could be made more effective and efficient than those that do not. Our aim was to assess which targeting methods produce the greatest cascades or spillover effects and hence maximise population-level behaviour change. METHODS In this cluster randomised trial, participants were recruited from villages… CONTINUE READING

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