Social media models, technologies, and applications: An academic review and case study

@article{Ngai2015SocialMM,
  title={Social media models, technologies, and applications: An academic review and case study},
  author={E. Ngai and K. Moon and S. S. Lam and Eric S. K. Chin and S. S. Tao},
  journal={Ind. Manag. Data Syst.},
  year={2015},
  volume={115},
  pages={769-802}
}
Purpose – In recent years, social media have attracted considerable attention. Hence, the purpose of this paper is to conduct a critical literature review of social media research with the aim of developing a conceptual framework to explain how social media applications are supported by various social media tools and technologies and underpinned by a set of personal and social behavior theories or models. Design/methodology/approach – This study adopted a two-stage approach. The first stage… Expand

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