Social media is not real: The effect of ‘Instagram vs reality’ images on women’s social comparison and body image

  title={Social media is not real: The effect of ‘Instagram vs reality’ images on women’s social comparison and body image},
  author={Marika Tiggemann and Isabella Anderberg},
  journal={New Media \& Society},
  pages={2183 - 2199}
One recent trend on Instagram consists of posting ‘Instagram vs reality’ images containing side-by-side photographs of the same woman, one an idealized depiction and the other a more natural depiction. This study aimed to experimentally investigate the effect of such images on body image. Participants were 305 women aged 18–30 years who were randomly assigned to view one of three sets of Instagram images: ‘Instagram vs reality’ images, the ‘ideal’ side alone or the ‘real’ side alone. As… 

Tables from this paper

Instagram Use and Body Dissatisfaction: The Mediating Role of Upward Social Comparison with Peers and Influencers among Young Females
Background: Instagram is one of the most popular social media platforms among young females. Idealized body images shared on the platform have been associated with lower levels of body satisfaction
How the Exposure to Beauty Ideals on Social Networking Sites Influences Body Image: A Systematic Review of Experimental Studies
Sharing and viewing photos on social networking sites (SNSs) have been identified as particularly problematic for body image. Although correlational research to date has established that SNS use is
Does Influencers Popularity Actually Matter? An Experimental Investigation of the Effect of Influencers on Body Satisfaction and Mood Among Young Chinese Females: The Case of RED (Xiaohongshu)
Many studies have linked idealized body image on social media to negative psychological well-being among young females. However, social media influencers’ imagery has not attracted much research
The Demonization of Islam through Social Media: A Case Study of #Stopislam in Instagram
How demonization is used as a weapon of oppression to devalue specific individuals through the hashtag #StopIslam and Instagram’s role in this process is examined.


Social media is not real life: The effect of attaching disclaimer-type labels to idealized social media images on women’s body image and mood
The results of this study suggest that the use of disclaimer comments or labels on social media may be ineffective at reducing women’s body dissatisfaction.
The effect of Instagram "likes" on women's social comparison and body dissatisfaction.
The effect of exposure to parodies of thin-ideal images on young women's body image and mood.
Instagram use and young women’s body image concerns and self-objectification: Testing mediational pathways
It is suggested that Instagram usage may negatively influence women’s appearance-related concerns and beliefs.
#BoPo on Instagram: An experimental investigation of the effects of viewing body positive content on young women’s mood and body image
It was concluded that body-positive content may offer a fruitful avenue for improving young women’s body image, although further research is necessary to fully understand the effects on self-objectification.
The effect of experimental presentation of thin media images on body satisfaction: a meta-analytic review.
Results support the sociocultural perspective that mass media promulgate a slender ideal that elicits body dissatisfaction that supports prevention and research on social comparison processes.