Corpus ID: 153262706

Social media and their impact on organisations: building Firm Celebrity and organisational legitimacy through social media

@inproceedings{Bria2013SocialMA,
  title={Social media and their impact on organisations: building Firm Celebrity and organisational legitimacy through social media},
  author={Francesca Bria},
  year={2013}
}
  • Francesca Bria
  • Published 2013
  • Political Science
  • The popularity and economic relevance of social media has increased over recent years, enabling millions of users to share instantaneous data, information and media products. User-generated content and the participatory web are currently the lifeblood of the Internet. Social Media is starting to affect all organisations across different dimensions: organisations' internal communication, the working relationships, the relationship with their stakeholder audiences, conversations with consumers… CONTINUE READING

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