Social media and the world of work

@inproceedings{Dreher2014SocialMA,
  title={Social media and the world of work},
  author={Sonja Dreher},
  year={2014}
}
Purpose – The purpose of this paper is to explore the risks and benefits of employees’ social media use for an organization's reputation, and delivers suggestions for a strategic management approach. Design/methodology/approach – The findings of this research paper are based on a comprehensive literature review and supported by a leading practice example. Findings – Through social media, employees function as powerful brand ambassadors who shape reputation with everything they do and say online… CONTINUE READING

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