Social marketing to promote HPV vaccination in pre-teenage children: Talk about a sexually transmitted infection

@inproceedings{Cates2015SocialMT,
  title={Social marketing to promote HPV vaccination in pre-teenage children: Talk about a sexually transmitted infection},
  author={Joan R Cates and Tamera Coyne-Beasley},
  booktitle={Human vaccines & immunotherapeutics},
  year={2015}
}
A significant barrier to the delivery of HPV vaccine is reluctance by both healthcare providers and parents to vaccinate at age 11 or 12, which may be considered a young age. This barrier has been called "vaccine hesitancy" in recent research. In this commentary, we suggest using social marketing strategies to promote HPV vaccination at the recommended preteen ages. We emphasize a critical public health message of a sexually transmitted infection (STI) as preventable and vaccination against HPV… CONTINUE READING