Social influence and the diffusion of user-created content

@inproceedings{Bakshy2009SocialIA,
  title={Social influence and the diffusion of user-created content},
  author={Eytan Bakshy and Brian Karrer and Lada A. Adamic},
  booktitle={EC},
  year={2009}
}
Social influence determines to a large extent what we adopt and when we adopt it. This is just as true in the digital domain as it is in real life, and has become of increasing importance due to the deluge of user-created content on the Internet. In this paper, we present an empirical study of user-to-user content transfer occurring in the context of a time-evolving social network in Second Life, a massively multiplayer virtual world. We identify and model social influence based on the change… CONTINUE READING
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