Social discourses of healthy eating. A market segmentation approach

@article{Chrysochou2010SocialDO,
  title={Social discourses of healthy eating. A market segmentation approach},
  author={Polymeros Chrysochou and S{\o}ren Askegaard and Klaus G. Grunert and Dorthe Brog{\aa}rd Kristensen},
  journal={Appetite},
  year={2010},
  volume={55},
  pages={288-297}
}
This paper proposes a framework of discourses regarding consumers' healthy eating as a useful conceptual scheme for market segmentation purposes. The objectives are: (a) to identify the appropriate number of health-related segments based on the underlying discursive subject positions of the framework, (b) to validate and further describe the segments based on their socio-demographic characteristics and attitudes towards healthy eating, and (c) to explore differences across segments in types of… CONTINUE READING

Citations

Publications citing this paper.
SHOWING 1-10 OF 14 CITATIONS

References

Publications referenced by this paper.
SHOWING 1-10 OF 69 REFERENCES

Vegetable and fruit: the evidence in their favour and the public health perspective.

  • International journal for vitamin and nutrition research. Internationale Zeitschrift fur Vitamin- und Ernahrungsforschung. Journal international de vitaminologie et de nutrition
  • 2003
VIEW 4 EXCERPTS
HIGHLY INFLUENTIAL

Latent Gold 4.0 User's Guide

VIEW 1 EXCERPT
HIGHLY INFLUENTIAL

Food, the body and the self

VIEW 3 EXCERPTS
HIGHLY INFLUENTIAL

Psychometric theory (3rd ed.). New York: McGrawHill

J. Nunnally, I. Bernstein
  • 1994
VIEW 1 EXCERPT
HIGHLY INFLUENTIAL