Social comparison affects reward-related brain activity in the human ventral striatum.

@article{Fliessbach2007SocialCA,
  title={Social comparison affects reward-related brain activity in the human ventral striatum.},
  author={Klaus Fliessbach and Bernd Weber and Peter Trautner and Thomas Dohmen and Uwe Sunde and Christian Erich Elger and Armin Falk},
  journal={Science},
  year={2007},
  volume={318 5854},
  pages={
          1305-8
        }
}
Whether social comparison affects individual well-being is of central importance for understanding behavior in any social environment. Traditional economic theories focus on the role of absolute rewards, whereas behavioral evidence suggests that social comparisons influence well-being and decisions. We investigated the impact of social comparisons on reward-related brain activity using functional magnetic resonance imaging (fMRI). While being scanned in two adjacent MRI scanners, pairs of… CONTINUE READING
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