Social comparison activity under threat: downward evaluation and upward contacts.

@article{Taylor1989SocialCA,
  title={Social comparison activity under threat: downward evaluation and upward contacts.},
  author={Shelley E. Taylor and Marci Lobel},
  journal={Psychological review},
  year={1989},
  volume={96 4},
  pages={569-75}
}
Social comparison processes include the desire to affiliate with others, the desire for information about others, and explicit self-evaluation against others. Previously these types of comparison activity and their corresponding measures have been treated as interchangeable. We present evidence that in certain groups under threat, these comparison activities diverge, with explicit self-evaluation made against a less fortunate target (downward evaluation), but information and affiliation sought… CONTINUE READING
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