Social commerce constructs and consumer's intention to buy

  title={Social commerce constructs and consumer's intention to buy},
  author={Mahmood Hajli},
  journal={Int J. Information Management},
Social commerce is a new development in e-commerce generated by the use of social media to empower customers to interact on the Internet. The recent advancements in ICTs and the emergence of Web 2.0 technologies along with the popularity of social media and social networking sites have seen the development of new social platforms. These platforms facilitate the use of social commerce. Drawing on literature from marketing and information systems (IS) the author proposes a new model to develop… CONTINUE READING
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