Social cognition and discourse processing goals in the analysis of `ex-gay' rhetoric

@article{Stewart2008SocialCA,
  title={Social cognition and discourse processing goals in the analysis of `ex-gay' rhetoric},
  author={Craig O. Stewart},
  journal={Discourse \& Society},
  year={2008},
  volume={19},
  pages={63 - 83}
}
This article reports a critical discourse analysis of a series of newspaper advertisements advocating `ex-gay' ministries and `reparative therapy' for homosexuality — interventions designed to `treat' homosexuality through prayer or psychoanalysis. These ads, part of an effort to make `ex-gay' discourse more central to the public communication strategies of conservative, anti-gay political groups, feature both narrative and statistical arguments that gay men and lesbians can be converted to… 

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