Social capital on facebook: differentiating uses and users

  title={Social capital on facebook: differentiating uses and users},
  author={Moira Burke and Robert E. Kraut and Cameron A. Marlow},
  journal={Proceedings of the SIGCHI Conference on Human Factors in Computing Systems},
Though social network site use is often treated as a monolithic activity, in which all time is equally social and its impact the same for all users, we examine how Facebook affects social capital depending upon: (1) types of site activities, contrasting one-on-one communication, broadcasts to wider audiences, and passive consumption of social news, and (2) individual differences among users, including social communication skill and self-esteem. Longitudinal surveys matched to server logs from… 

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