Social and cognitive strategies for coping with accountability: conformity, complexity, and bolstering.

@article{Tetlock1989SocialAC,
  title={Social and cognitive strategies for coping with accountability: conformity, complexity, and bolstering.},
  author={Philip E. Tetlock and Linda J. Skitka and Richard Boettger},
  journal={Journal of personality and social psychology},
  year={1989},
  volume={57 4},
  pages={
          632-40
        }
}
This experiment tested predictions derived from a social contingency model of judgment and choice that identifies 3 distinctive strategies that people rely on in dealing with demands for accountability from important interpersonal or institutional audiences. The model predicts that (a) when people know the views of the audience and are unconstrained by past commitments, they will rely on the low-effort acceptability heuristic and simply shift their views toward those of the prospective audience… 
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