Social-and Self-Image Concerns in Fair-Trade Consumption : Evidence from Experimental Auctions for Chocolate

@inproceedings{Teyssier2012SocialandSC,
  title={Social-and Self-Image Concerns in Fair-Trade Consumption : Evidence from Experimental Auctions for Chocolate},
  author={Sabrina Teyssier and Fabrice Etil{\'e} and Pierre Combris},
  year={2012}
}
Can social interactions be used to encourage the consumption of fair-trade products? Social interactions may alter purchase behavior by triggering either self-image concerns (when one sees others' decisions without being seen) or social-image concerns (when everybody sees everyone else). A laboratory experiment is designed to identify separately these concerns, using real auctions for normal and fair-trade chocolate, controlling for taste and packaging differences. The analysis of the… CONTINUE READING