Social Ties and User-Generated Content: Evidence from an Online Social Network

  title={Social Ties and User-Generated Content: Evidence from an Online Social Network},
  author={Scott K. Shriver and Harikesh S. Nair and R. Hofstetter},
  journal={Manag. Sci.},
  • Scott K. Shriver, Harikesh S. Nair, R. Hofstetter
  • Published 2013
  • Computer Science, Engineering
  • Manag. Sci.
  • We use variation in wind speeds at surfing locations in Switzerland as exogenous shifters of users' propensity to post content about their surfing activity onto an online social network. We exploit this variation to test whether users' online content generation activity has a causal effect on their social ties. Under weak monotonicity assumptions, we also estimate nonparametric bounds on the causal effect of user's social ties in turn on their content generation activity. Economically… CONTINUE READING
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