Social Structure and Opinion Formation

@inproceedings{Wu2004SocialSA,
  title={Social Structure and Opinion Formation},
  author={Fang Wu and Bernardo A. Huberman},
  year={2004}
}
We present a dynamical theory of opinion formation that takes explicitly into account the structure of the social network in which in- dividuals are embedded. The theory predicts the evolution of a set of opinions through the social network and establishes the existence of a martingale property, i.e. that the expected weighted fraction of the population that holds a given opinion is constant in time. Most importantly, this weighted fraction is not either zero or one, but corresponds to a non… CONTINUE READING

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