Social Responsibility and Product Innovation

  title={Social Responsibility and Product Innovation},
  author={Ganesh Iyer and David A. Soberman},
  journal={Mark. Sci.},
This paper examines the incentives of firms to invest in socially responsible product innovations. Our analysis connects the existence of socially responsible innovations to the presence of intrinsic and extrinsic social responsibility preferences. In addition to deriving economic value from the product, consumers have heterogeneous intrinsic needs to consume products that are socially responsible. They also have extrinsic social comparison preferences that are based on their meetings with… 

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