Social Responsibility and Loyalty in Public Relations Codes

@article{KoliStani2019SocialRA,
  title={Social Responsibility and Loyalty in Public Relations Codes},
  author={Matilda Koli{\'c} Stani{\'c} and Anton Florijan Bari{\vs}i{\'c}},
  journal={Business Systems Research Journal},
  year={2019},
  volume={10},
  pages={151 - 162}
}
Abstract Background: It is believed that social responsibility, the value that is strongly involved in the contemporary corporate behaviour, has also become the core value for public relations practitioners and their associations. However, there are ethical doubts concerning the question to whom a PR practitioner is actually responsible (or loyal) in the first place: to the client, the employer, the public, or society in general? Objectives: This research aims to describe how social… Expand
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