• Corpus ID: 4862798

Social Promoter Score (SPS) and Review Network: A Method and a Tool for Predicting Financial Health of an Online Shopping Brand

  title={Social Promoter Score (SPS) and Review Network: A Method and a Tool for Predicting Financial Health of an Online Shopping Brand},
  author={Supriyo Mandal and Abyayananda Maiti},
The conventional way of summarizing ratings or sentiment of reviews of customers on products of an online shopping brand are not sufficient to evaluate the financial health of that brand. It overlooks the social standing and influence of individual customers. In this paper, we have proposed a tool named as Review Network for measuring the influence of customers in online merchandise sites like Amazon.com. Using this measured influence, we have proposed a method that evaluates loyalty of… 
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