Social Pressure and Voter Turnout: Evidence from a Large-Scale Field Experiment

@article{Gerber2008SocialPA,
  title={Social Pressure and Voter Turnout: Evidence from a Large-Scale Field Experiment},
  author={Alan S. Gerber and Donald P. Green and Christopher W. Larimer},
  journal={American Political Science Review},
  year={2008},
  volume={102},
  pages={33 - 48}
}
Voter turnout theories based on rational self-interested behavior generally fail to predict significant turnout unless they account for the utility that citizens receive from performing their civic duty. We distinguish between two aspects of this type of utility, intrinsic satisfaction from behaving in accordance with a norm and extrinsic incentives to comply, and test the effects of priming intrinsic motives and applying varying degrees of extrinsic pressure. A large-scale field experiment… 
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