Social Norms and Social Roles

@inproceedings{Sunstein1995SocialNA,
  title={Social Norms and Social Roles},
  author={Cass Robert Sunstein},
  year={1995}
}
This essay challenges some widely held understandings about rationality and choice, and uses that challenge to develop some conclusions about the appropriate domain of law. In particular, it suggests that many well-known anomalies in individual behavior are best explained by reference to social norms and to the fact that people feel shame when they violate those norms. Hence, there is no simple contrast between "rationality" and social norms. Individual rationality is a function of social norms… 
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