Social Networks as Marketing Tools

  • NOZHA ERRAGCHA, Nozha Erragcha, RABIAA ROMDHANE, Rabia Romdhane, Rabiaa Romdhane
  • Published 2014


The aims of this paper is to reinforce the literature on the digital social networks and their influences on the marketing Having presented and categorized the digital social, networks, we highlighted, the opportunities which brings Web2.0 to the marketing. The advent of Web2.0 imposed fundamental changes Which required the revalorization of the role of the… (More)


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Cite this paper

@inproceedings{ERRAGCHA2014SocialNA, title={Social Networks as Marketing Tools}, author={NOZHA ERRAGCHA and Nozha Erragcha and RABIAA ROMDHANE and Rabia Romdhane and Rabiaa Romdhane}, year={2014} }