Social Network Sites: Antecedents of User Adoption and Usage

@inproceedings{Sledgianowski2008SocialNS,
  title={Social Network Sites: Antecedents of User Adoption and Usage},
  author={Deb Sledgianowski and Songpol Kulviwat},
  booktitle={AMCIS},
  year={2008}
}
The use of social networking websites has become a current international phenomenon. Popular websites include MySpace, Facebook, and Friendster. Their rapid widespread use warrants a better understanding. However, there has been little empirical research studying the factors that determine the use of this hedonic computer-mediated communication technology This study contributes to our understanding of the antecedents that influence adoption and use of social networking websites by examining the… CONTINUE READING
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